As a Seattle-based company, they are unveiling their “Starbucks Odyssey” loyalty program. It allows their customers to earn and purchase rewards in the form of NFTs. Then, they unlocking immersive coffee experiences that range from unique merchandise and artist collaborations to invitations to exclusive events.
To begin, these experiences are called “journeys”. They create interactive games or challenges that give customers a deeper understanding of the Starbucks brand. These could include watching videos, taking quizzes, or playing puzzles. Then, customers who complete their journey win NFTs that they call “journey stamps.”
For journeys linked to in-store purchases, Odyssey members can scan their Starbucks Rewards card when they buy a beverage. Then, they earn points shared with “Odyssey.” The first stamps they offer will nod to Starbucks history and have a point value based on rarity. They could be available for auction on the NFT marketplace Nifty Gateway.
To sum up, Starbucks offer three levels of benefits and experiences that customers can unlock as they earn points. The first level includes online experiences such as a video that teaches how to make espresso martinis or access to unique artist merchandise. As customers earn more points, they can access real-world experiences such as special events at Starbucks Reserve Roasteries or even a trip to our Hacienda Alsacia coffee farm in Costa Rica.
In conclusion, they add an extra layer to their existing customer loyalty experience, increasing customer engagement and growing their community. We believe that Starbucks Odyssey loyalty program is one of the best examples of a Web3 loyalty program. It will inspire many prestigious brands and groups to enter into Web3 world.
At SHIFT, we are absolutely convinced that Web3 will revolutionize the loyalty programs of tomorrow. Customers now want to be rewarded and retained with more immersion and better experiences. We can help you create new, innovative and immersive loyalty programs that will entertain and engage your customers.