End-to-End Traveler Journey
Led media plan, creative and strategic optimisations and execution of Sol de Janeiro multi-layered social promotion for the annual product launch across Europe and Americas along the year.
A to Z management of SDJ’s yearly media campaigns across multiple platforms. Support in expanding their digital presence and optimizing audience targeting through strategic channel activation and performance-driven media planning.
3 main objectives completed:
• Strong performance across languages driven by a larger audience and Meta precise targeting
• Concentrated budget over a short period on key airports led to above average results
• Create an exclusive community
• Strong performance across languages driven by a larger audience and Meta precise targeting
• Concentrated budget over a short period on key airports led to above average results
• Create an exclusive community