Bringing a complex fivefold partnership to life requires perfect alignment. To break down traditional silos between all stakeholders, SHIFT organized strategic workshops to design a seamless omnichannel journey for the festive season.
To measure the real-world success of this ambitious collaboration, we deployed our Retail Analytics Solution for two months. This allowed Prada Beauty to monitor in-store dynamics and see exactly how their Holiday Magic Tale pop-up resonated with shoppers.
To measure the real-world success of this ambitious collaboration, we deployed our Retail Analytics Solution for two months. This allowed Prada Beauty to monitor in-store dynamics and see exactly how their Holiday Magic Tale pop-up resonated with shoppers.
Our data revealed the campaign generated 27% more footfall than classic pop-ups. Paired with an impressive eight-minute average dwell time, the activation delivered a highly immersive Travel Retail Experience.
This physical retail theatre was amplified by a massive digital media takeover. Combining airline CRM data with advanced Meta and TikTok targeting tools ensured consistent brand communication across all touchpoints to maximize conversion.
