Bringing this North American campaign to life required a strategy that went beyond traditional retail visibility. Running across LAX and YUL airports, our goal was to drive qualified traveler traffic from Meta straight to the Clarins podium.
To achieve this, SHIFT designed an end-to-end digital coupon journey. By targeting confirmed travelers before their departure and during airport dwell time, we allowed users to save a dedicated offer directly to their Apple or Google Wallet. Every step of this funnel was instrumented and measured.
To achieve this, SHIFT designed an end-to-end digital coupon journey. By targeting confirmed travelers before their departure and during airport dwell time, we allowed users to save a dedicated offer directly to their Apple or Google Wallet. Every step of this funnel was instrumented and measured.
The data revealed the true impact of this approach. The campaign generated close to 1.8 million qualified impressions with in-airport click-through rates reaching up to seven times typical placement standards.
Awareness was only half the equation. By tracking the full journey, we recorded hundreds of digital coupons added to travelers’ wallets and dozens of direct redemptions at the Clarins podiums.
