RGM Strategic Peer Exchange
SHIFT was mandated to bring strategic clarity, external benchmarks and peer-driven insights to help Nestlé Health Science design more efficient, data-driven and scalable RGM models aligned with its growth ambitions.
As part of the RGM new models project, SHIFT supported the team in clarifying Revenue Growth Management (RGM) fundamentals and their strategic implications. Our work combined market analysis, benchmarking and competitive insights alongside one-to-one sessions with RGM leaders to share expertise and align on a common direction.
Building on this, we defined an agreed scope across three priorities: shaping strategies, capabilities and operating models across Sales, Marketing and E-Commerce, identifying best practices to optimize commercial spend (pricing, promotions and media) consistently across channels and benchmarking transformation journeys to pinpoint key success factors and support effective execution.
Building on this, we defined an agreed scope across three priorities: shaping strategies, capabilities and operating models across Sales, Marketing and E-Commerce, identifying best practices to optimize commercial spend (pricing, promotions and media) consistently across channels and benchmarking transformation journeys to pinpoint key success factors and support effective execution.
3 main objectives achieved:
• Established a clear RGM strategic vision aligned with market realities and company ambition
• Identified best-in-class organizational and governance models
• Built a pragmatic transformation roadmap led by best practices in the market
• Established a clear RGM strategic vision aligned with market realities and company ambition
• Identified best-in-class organizational and governance models
• Built a pragmatic transformation roadmap led by best practices in the market