The advent of blockchain technology and the growth of decentralized networks has given rise to a new era in the internet, known as Web3. The transition from Web2 to Web3 represents a fundamental shift in the way the internet operates, and companies that operate in the Web2 space are facing increasing pressure to adapt and evolve. In this article, we will explore why Web2 companies must transition to Web3, and the benefits and challenges that come with the move.
Metaverse
The decentralisation of the Web3 plays a key role in the construction of metaverses. Metavers are not new to the world, however, their construction as such has always been limited and mostly centralised.
New advertisement methods: Most advertisement strategies work due to spreading brand awareness. People need to connect to the brand before choosing to buy it. The metaverse offers to guide users through brands’ worlds firsthand, turning customers into active participants in the brand’s stories and identity building. Hence, helping users live through the ad, instead of just watching it is one of the most promising metaverse business opportunities. Now, people can explore, experience, and see all components and qualities of various products for themselves before buying anything.