The advent of blockchain technology and the growth of decentralized networks has given rise to a new era in the internet, known as Web3. The transition from Web2 to Web3 represents a fundamental shift in the way the internet operates, and companies that operate in the Web2 space are facing increasing pressure to adapt and evolve. In this article, we will explore why Web2 companies must transition to Web3, and the benefits and challenges that come with the move.
In an innovative approach, Starbucks has introduced a new loyalty programme system that allows you to earn and purchase rewards in the form of NFTs.
How is Web3 revolutionizing brand loyalty programmes? There are many ways to show your customers that you are proud and grateful…