CAROLINA HERRERA LAUNCHES NFT ACTIVATION IN SELECTED AIRPORTS
Launch of The Beauty Travel Capsule by Carolina Herrera
Carolina Herrera creates their very own exclusive Beauty Travel Capsule
To celebrate Good Girl Blush, the latest fragrance from the iconic Good Girl family, Carolina Herrera is expanding its digital horizons with a new collection of non-fungible tokens (NFTs).
The brand has decided to partner with SHIFT, a cutting-edge end-to-end transformation partner, to execute this groundbreaking project. In a limited-time offering that will be available exclusively at select airport locations, these free digital assets will showcase stunning artwork that draws inspiration from the new scent.
Crafted by the illustrious duo Auroboros, two preeminent digital artists with a global reputation, the design of these NFTs embodies the essence of the Good Girl line, highlighting the dynamism and style at the heart of the modern woman.
A never seen before activation in airport
Carolina Herrera is shaking up the world of NFT distribution with an innovative new mechanism: A physical machine, resembling a Bank ATM, will dispense NFTs in a user-friendly manner, allowing travelers to easily receive their unique digital NFT as well as a physically printed souvenir of their visit. To ensure accessibility for all, Carolina Herrera will be using the Non-Custodial Wallet, a non-custodial NFT wallet that can be instantly created for travelers using their phone number.
Once holders receive their digital collectibles, they can re-access their NFT at any time on the Wallet app or website and receive direct push notifications from the brand.
Amplifying Carolina Herrera’s purpose behind the capsule
Carolina Herrera is proud to announce the launch of an exclusive NFT collection that aims to inspire, connect, and support women globally. The collection is dedicated to empowering women by providing them with the tools they need to reach their full potential and make a positive impact in their communities. With a design ethos centered on female empowerment, the NFTs are not only beautiful pieces of art but also a powerful symbol of the transformative movement that is reshaping the world.
Carolina Herrera x Auroboros
Carolina Herrera has long been a brand synonymous with the celebration of femininity, elegance, and strength. The brand is embarking on a collaboration with Auroboros, an esteemed collective of gifted 3D designers who share a passionate commitment to championing the values of female empowerment and diversity. This partnership represents the convergence of two organizations devoted to realizing a more equitable and inclusive world. As a result of this momentous collaboration, NFT holders will gain privileged entry to an exclusive Beauty Travel Discord Channel, as well as be granted access to a private Web3 Masterclass led by the visionary designers themselves.
What are the Beauty Travel Capsule utilities for NFT holders?
Owners of The Beauty Travel Capsule NFTs will automatically be inducted into the Carolina Herrera Beauty Travel Community, receiving exclusive communications from the brand. Additionally, owners will be granted access to a dedicated Beauty Travel Channel on Auroboros’ Discord, a network of diverse and empowering women around the world passionate about topics ranging from fashion to beauty to technology. Owners will also gain exclusive access to a Web 3.0 Introductory Masterclass, delivered by the two beloved Auroboros designers. Finally, owners will also have access to the WOW3 program which includes physical and virtual events, a tech global job platform, as well as a weekly podcast & newsletter.
About SHIFT - The consulting firm taking care of the whole project
SHIFT is a Transformation Partner for brands offering end-to-end support on Innovative Virtual Experiences, Web3 & Metaverse, AR and AI/Data-related topics.
Upstream, SHIFT is the partner to decode the associated opportunities and design multidisciplinary projects that combine the most current attributes of these technologies to serve various objectives: business, organization, or marketing & branding.
Further downstream, SHIFT becomes the implementation and monitoring partner for projects in these new innovation territories: from production to performance monitoring, with the support of their best experts.
“Web3 offers plenty of opportunities for distributed brands to amplify their marketing activities, especially in Travel Retail. We are delighted to collaborate with the Brand and the Travel Retail team to ideate, design and launch a tailor-made & innovative solution to bring values to their consumers and expose the social purpose of the brand. The involvement of illustrious Web3 artists and associations is key to spread the right messages and democratize the technology to provide high-quality experiences and perks to people.”
– Vadim Wichmann, Founder & Managing Director of SHIFT.
About Women of Web3 - A caritative association partnered on the project
Women of Web3 is a community helping women around the world make the leap into the exciting new world of Web3. Whether that’s buying and selling NFTs, staking crypto, joining a blockchain startup, building in the metaverse, testing out generative AI, or participating in a DAO, Women of Web3 is here to help break down the jargon, showcase the incredible opportunities, and help build an equitable next iteration of the internet. Thanks to this partnership, the brand is able to offer NFT holders access to the WOW3 program, which includes physical & virtual events, a tech global job platform, as well as a weekly podcast & newsletter.