HOW TO LEVERAGE WEB3 LOYALTY PROGRAM?
There are many ways to show your customers that you are proud and grateful for how often they buy your products, share your content, recommend you to their peers, etc. The current and early version of the future of the internet already offers enough opportunities to engage your customers. Think about how Web3 Loyalty Program can increase the intrinsic value of the relationship you have created.
With blockchain technology, you can engage your customers over a longer lifecycle, as it has no end date. It is also a good tool to create new KPIs to update how you monitor success and enrich your CRM with new data points. Another advantage is that the value associated with NFTs and tokens can be increased and shared with other communities. Thus, as an asset, it can help you reach like-minded targets or people who are only interested in creating value.
Co-creating the Future of Value
In the internet future, your customers will probably look like ‘shareholders’ and less like traditional customers. For example, we know that social media is difficult to manage because the algorithms are there to maximise the impact of emotions. Now think about how the same process would apply not only to your brand’s image, but also to its (virtual) market capitalisation. Then, if your customers feel that there is an incentive to help you increase the value of your brand, they will be part of the process and the relationship will be supported by new pillars. You now have a great opportunity to co-create content that will grow the (virtual) value of your brand.
Be Exclusive to your Community
If you want someone to commit to a relationship with you, you have to show them how committed you are, and that often starts with exclusivity. Let’s not reinvent the wheel, but let’s think of new forms of exclusivity. What if you could use web3 to provide exclusive content, limited editions, fun experiences, new social media filters, collectibles? As with any relationship, you can be as creative as you like if it’s relevant.
Tomorrow’s metaverse and platforms will allow us to buy, stream or experience content while fully immersed. Web3 Loyalty Program is exciting, and your relationship can be anywhere, anytime and in a different form.